Branding & Packaging for Mitzel Farms
Objectives
Mona has farmed at the base of the Bighorn Mountains in Wyoming for decades, building a thriving CBD product line sold across Wyoming, Idaho, and Montana along the way. She came to me ready to take her branding to the next level.
Solutions
A brand built for people who live for the outdoors and reach for hemp products to soothe the aches between adventures.
The Process
We started with business strategy to identify her target audience and clarify her brand mission. From there, I designed a full brand identity and new product labels, ensuring everything met FDA regulatory requirements for CBD products while still feeling visually inviting and shelf-ready.
Deliverables
Logo suite, brand colors and typography, product labels, and product mockups.
Result
Mona now has a brand that reflects her Wyoming roots and speaks directly to her audience. Her products are cohesive, shelf-ready, and fully compliant — and she has a complete toolkit to confidently launch her new look.
