BRANDING & IDENTITY DESIGN

Great design builds bridges. I craft branding and identity systems rooted in curiosity and collaboration. I help values-driven businesses and nonprofits show up with visuals that feel authentic, professional, and deeply connected to their mission.

This package gives you the core visual essentials: a logo system, colors, typography, and basic guidelines.

Perfect for:

  • Pre-launch or newly launched businesses on a tight budget

  • Founders who need to look professional immediately

  • Nonprofits starting out and seeking initial funding or partnerships

  • Teams that will grow into more comprehensive branding later

Timeline:

  • About 4 to 6 weeks

What you get:

  • Strategy call to align on your vision and direction

  • Full logo suite: primary, secondary, and badge mark

  • Logo usage guidelines

  • Typography system: primary, secondary, and copy fonts

  • Color palette system: 3 to 5 brand colors optimized for web and print

  • Brand quick guide sheet: a one-page reference for daily use

  • All final files in SVG, PNG, PDF, and EPS

Core Brand Visual Identity

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This package gives you the core visual essentials, plus icons, patterns, and a photography direction.

Perfect for:

  • New businesses launching their first professional brand

  • Teams refreshing outdated or inconsistent visuals

  • Nonprofits needing credible assets for fundraising or partnerships

  • Founders who have clarity on their mission and just need the visuals

Timeline:

  • About 6-8 weeks

What you get:

  • Strategy call to align on your vision and direction

  • Full logo suite: primary, secondary, and badge mark

  • Logo usage guidelines

  • Typography system: primary, secondary, and copy fonts

  • Color palette system: 3 to 5 brand colors optimized for web and print

  • Photography direction

  • Brand icons and pattern: 5 to 8 custom icons plus a scalable pattern

  • Brand guidebook: visual system, logo usage, and real-world mockups

  • Brand quick guide sheet: a one-page reference for daily use

  • All final files in SVG, PNG, PDF, and EPS

Full Visual Brand Identity

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This package combines strategic foundations with a complete visual system.

Perfect for:

  • Founders preparing to pitch investors or partners

  • Teams launching a new product or service line

  • Nonprofits rebranding to reflect organizational growth

  • Businesses who need brand assets for marketing and sales teams

Timeline:

  • About 8-12 weeks

What you get:

  • Strategy call to align on vision and direction

  • Brand foundation strategy: purpose, values, mission, and vision

  • Target audience strategy: persona, pain points, and buyer's journey

  • Competitor analysis: SWOT, opportunities, and brand voice and personality

  • Full logo suite: primary, secondary, and badge mark

  • Logo usage guidelines

  • Typography system: primary, secondary, and copy fonts

  • Color palette system: 3 to 5 brand colors optimized for web and print

  • Photography direction

  • Brand icons and pattern: 5 to 8 custom icons plus a scalable pattern

  • Brand guidebook: full strategy, visual system, and real-world mockups

  • Brand quick guide sheet: a one-page reference for daily use

  • All final files in SVG, PNG, PDF, and EPS

premiumBrand Identity

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Jojo's Apothecary

I love working with Liatris Designs! Alli does exquisite work, pays close attention to every detail and is great at communicating every step of the way. She has helped me create the most beautiful brand for my products and website! If you're looking for someone to help bring your ideas to life and create a high-quality brand, she is the one!

-Joanna Hooper with Jojo's Apothecary

Get In Touch

If you're interested in working with me, complete the form with a few details about your project. I will review your message and get back to you within 48 hours.