Branding is dynamic and allows you to show up consistently across platforms. More than just a logo, it includes colors and typography aligned with your brand's personality and values. So when it comes time to design a business card, product label, letterhead, or website, you know exactly which direction to go visually. This allows you to show up consistently and with ease, with files and formats ready to scale with your needs.
BRANDING & IDENTITY
Starter
This package gives you core visuals including a logo system, colors, typography, and brand guidelines.
Perfect for:
Pre-launch or newly launched businesses
Nonprofits starting out and seeking initial funding or partnerships
Timeline:
About 4 to 6 weeks
What you get:
Strategy call to align on your vision and direction
Full logo suite: primary, secondary, and badge mark
Logo usage guidelines
Typography system: primary, secondary, and copy fonts
Color palette system: 3 to 5 brand colors optimized for web and print
Brand quick guide sheet: a one-page reference for daily use
All final files in SVG, PNG, PDF, and EPS
Builder
This package gives you the core visual essentials, plus icons, patterns, and a photography direction.
Perfect for:
New businesses launching their first professional brand
Teams refreshing outdated or inconsistent visuals
Nonprofits needing credible assets for fundraising or partnerships
Timeline:
About 6-8 weeks
What you get:
Strategy call to align on your vision and direction
Full logo suite: primary, secondary, and badge mark
Logo usage guidelines
Typography system: primary, secondary, and copy fonts
Color palette system: 3 to 5 brand colors optimized for web and print
Photography direction
Brand icons and pattern: 5 to 8 custom icons plus a scalable pattern
Brand guidebook: visual system, logo usage, and real-world mockups
Brand quick guide sheet: a one-page reference for daily use
All final files in SVG, PNG, PDF, and EPS
Signature
This package combines strategic foundations with a complete visual system.
Perfect for:
Founders preparing to pitch investors or partners
Teams launching a new product or service line
Nonprofits rebranding to reflect organizational growth
Businesses who need brand assets for marketing and sales teams
Timeline:
About 8-12 weeks
What you get:
Strategy call to align on vision and direction
Brand foundation strategy: purpose, values, mission, and vision
Target audience strategy: persona, pain points, and buyer's journey
Competitor analysis: SWOT, opportunities, and brand voice and personality
Full logo suite: primary, secondary, and badge mark
Logo usage guidelines
Typography system: primary, secondary, and copy fonts
Color palette system: 3 to 5 brand colors optimized for web and print
Photography direction
Brand icons and pattern: 5 to 8 custom icons plus a scalable pattern
Brand guidebook: full strategy, visual system, and real-world mockups
Brand quick guide sheet: a one-page reference for daily use
All final files in SVG, PNG, PDF, and EPS
My Brand Creation Process
Step 1: Strategy Call
We’ll kick things off with a one-on-one chat to talk about your business, your goals, and who you’re trying to reach. This is where I learn all about you and your business!
Step 2: Mood Board
I'll pull together two visual directions with colors, typography, and inspiration gathered on mood boards. We'll review them together and decide on a direction forward.
Step 3: Logo Exploration
I'll create dozens of ideas and sketches, then refine the strongest concepts and present the top three that best match your brand. We'll select one option to refine together, which includes one round of revisions.
Step 4: Color & Typography
Using everything we uncovered in your discovery call and mood board, I’ll help define a color palette and typography system that fits your brand’s personality and goals.
Step 5: Variations and Assets
Next, I create your full logo suite. That might include alternate logos, icons, and other brand elements to keep your visuals flexible and cohesive.
Step 6: Brand Guide & File Delivery
You get a clean, easy-to-follow guide with your colors, typography, logos, and usage rules. Everything you need to stay consistent moving forward.