Branding & Identity
A strong visual identity is the cornerstone of any successful brand. It’s more than just a logo—it’s the colors, typefaces, imagery, and overall style that create a cohesive and memorable presence. A well-designed visual identity builds trust, communicates your brand’s personality, and ensures consistency across all platforms, from business cards to social media. My branding packages include a custom logo, a tailored color palette, typeface pairings, design guidelines, and even custom illustrations and patterns to make your brand truly stand out. Whether you're starting from scratch or refreshing an existing brand, I'll work with you to create a visual identity that connects with your audience.
The Springs Microgreens
For The Springs Microgreens, I created a branding package that highlights the vibrancy of their products. The design features custom illustrations of four key microgreens, paired with a versatile pattern to enhance the brand’s visual appeal. A palette of earthy, natural tones was selected to reflect their sustainable mission, while a friendly and approachable typeface brings warmth and accessibility to the design. This cohesive identity captures the essence of their microgreens, creating a look that feels both fresh and inviting across packaging, signage, and promotional materials. I provided the client with all the branded materials and assets needed to build their own website and marketing collateral, empowering them to maintain a consistent and professional presence as they grow their business.
Jojo’s Apothecary
Jojo’s Apothecary is a small, woman-owned business that crafts nourishing tallow balms. Joanna mixes her hand-rendered tallow with soothing essential oils to create lovely balms. For this brand, we focused on more old-school, mystical apothecary themes. A custom typeface achieves this look, while herbal illustrations tie the brand together in icons and patterns. Her logo highlights the plant yarrow, known to be a powerful medicinal herb and plant ally. I also designed her website, which can be visited at the link below! It’s been a joy to bring Jojo’s Apothecary to life!
